Case Study - The Blaydon Race

Dan Flint approached us when he was appointed the chairman of the Blaydon Race. He was looking to create a brand identity for the race and also a website, as while it is a well-established event it didn’t have a brand.

For the logo, we felt it was important to incorporate the history of the race, due to it being based on the route that was taken by the those travelling to the Blaydon Races in 1861, as detailed in Geordie Ridley’s song. We also wanted to show it for the road race it is now known to be, so the logo we created combined both the tread of a trainer and a horseshoe.

The website is built in WordPress, and its main objective is to provide racers with the information that they require for race day as well as how to enter the race.