Logo Design & Website for OceanLife Aquatics
When creating the brand for Oceanlife Aquatics, we wanted the option of using a flat colour logo against a photographic background. Therefore, we needed to create something clean and simple, yet effective enough to work in one colour.
We experimented with a range of colours, including gradients, single colour and multi colour versions.
When used on an isolated background, we chose to apply a subtle blue gradient across the logo. It can also be reversed and the white text allows the logo to be used against a photographic background, something we implemented on the website.
The typeface we used is available to use in both print and online, allowing the brand to be easily carried over to the website.
In our first concept, we created a decorative illustration using ocean life imagery including shells, fish, sea plants etc. and teamed this with a typical marine colour palette. We also created a simplified version to be embroidered onto clothing.