Why Your Business Needs a Blog

Blogging can be one of the most valuable online marketing tools for a business. If your company website still doesn’t have a blog, then here are 5 reasons why you should consider getting one:

It drives traffic to your website

Writing blog posts that are useful, interesting or helpful can encourage your readers to share them with their friends and social networks, helping to market your business and bring new potential customers to your site.

Blogs are also a great way to get returning visitors, especially if you are promoting special offers, events, sales, giveaways or offering them useful advice on a subject.

It can help convert sales

Every post you write is another opportunity to generate new leads, especially if you use call to action within the posts.  This could be as basic as a contact us button that reminds the user to get in touch with you, or data capture in the form of a newsletter signup or free e-book or download that can only be accessed if the visitor provides you with their name and email address.

It can help establish you as an authority in your sector

By answering common questions that your customer base may have and freely offering useful tips, you can quickly establish yourself as an authority within your industry.

While this alone isn’t a guaranteed way to drive traffic to your website, if a potential customer is able to find the answers to their questions within your blog then you are helping to positively influence them with regards to your business due to your willingness to offer advice and tips.

A blog is good for SEO

Search engines love a site that is always evolving with new and unique content and one of the easiest ways to do this is with a blog.

While we don’t recommend creating a blog for the sole purpose of SEO, it is always good to know that by blogging you could be positively influencing your site’s search engine rank.

It can make your other online marketing efforts easier

Writing a blog is great way to promote your business, services and special offers and by sharing these post within your social networks (Facebook, Twitter, Linkedin…) you can help drive people back onto your website.

If you are interested in creating a blog for your business then contact us to discuss your requirements