Case Study - Glamour Bunny
Glamour Bunny is one of the largest pinup brands in the UK, they supply retro style clothing to retail stores and individuals worldwide. Most popular with rockabilly and retro and vintage clothing enthusiasts the Glamour Bunny brand has even been worn by the style icon Dita Von Teese.
We have worked with Glamour Bunny for many years and have watched their business go from strength to strength.
The key requirements of this project were to create a site that focused more on selling and less on the information side of the website and for the design to reflect the changes to their business.
Also it had became clear from analysing the data from their website that the majority of the visitors to the site used mobiles or tablets devices, so it was important to create a responsive design to meet the needs of their customers.
The challenge with Glamour Bunny’s site was to create something minimal and easy to use while still retaining some of the retro style that their customers were used to. As the focus on the site had changed to be predominantly selling we needed to create a homepage that not only gave information about the brand but also highlighted their key products.
By changing the main navigation to focus solely on the eCommerce shop and moving all the information page links to the footer of the site we were able to create a structure that was not only very easy to use but made it quicker for customers to find and purchase the products they were looking for.